Surviving The Pandemic

When the pandemic rocked the sports world in 2020, it created a huge rippling effect in the branded merchandise space with fan engagement not being able to attend live sporting events. Coyote was proud to partner with the LA rams to produce under tense conditions custom fan cutouts with fan choice of jersey and number for the first-ever NFL regular season game at SoFi Stadium. While only the players saw it from the stands our cutouts were viewed by millions on NBC Sunday Night Football broadcast.